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Host Willa Paskin and producer Katie Shepherd discuss how this season of Decoder Ring came together. Slate Plus members have access to this whole interview. Sign up for Slate Plus to access this exclusive episode and support the show. Learn more about your ad choices. Visit megaphone.fm/adchoices

We’re really lucky to get a lot of listener emails, suggesting topics for the show. In this episode, we’re going to dig into a handful of the most fascinating ones that we’ve yet to tackle on the show. We’re taking on five listener questions that run the gamut—from kids menus to succulents to the chicken that crossed the road. It’s an eclectic assortment of subjects that come to us thanks to you. So let’s jump into our mailbag. Thank you to Mark Liberman and Susan Schulten. This podcast was written by Willa Paskin who produces the show with Katie Shepherd. This episode was also produced by Sam Kim. Derek John is Slate’s Executive Producer of Narrative Podcasts. Merritt Jacob is Senior Technical Director. If you haven’t please yet, subscribe and rate our feed in Apple Podcasts or wherever you get your podcasts. And even better, tell your friends. If you’re a fan of the show and want to support us, consider signing up for Slate Plus.   Slate Plus members get to listen to Decoder Ring without any ads. Their support is also crucial to our work. So please go to Slate.com/decoderplus to join Slate Plus today. Learn more about your ad choices. Visit megaphone.fm/adchoices

(This episode originally aired in March 2020.) The 1998 romantic comedy You’ve Got Mail, starring Tom Hanks and Meg Ryan, is about the brutal fight between a beloved indie bookstore, the Shop Around the Corner, and Fox Books, an obvious Barnes & Noble stand-in. On this episode of Decoder Ring we revisit the real-life conflict that inspired the movie and displaced independent booksellers on the Upper West Side of Manhattan. This conflict illustrates how, for a brief time, Barnes & Noble was a symbol of predatory capitalism, only to be usurped by the uniting force at the heart of the film: the internet. Some of the voices in this episode include Delia Ephron, the co-screenwriter of You’ve Got Mail, the illustrator Brian Selznick, Laura J. Miller, author of Reluctant Capitalists: Bookselling and the Culture of Consumption, Joel Fram, founder of Eeyore’s Books for Children, and Boris Kachka, book editor for the Los Angeles Times. This podcast was written by Willa Paskin and produced by Benjamin Frisch and Cleo Levin was research assistant.  Thanks to Steve Geck, Maris Kreizman, Emma Straub, Jacob Bernstein, Gary Hoover, Peter Glassman and June Thomas.  Decoder Ring is produced by Willa Paskin and Katie Shepherd. Derek John is Slate’s Executive Producer of Narrative Podcasts. Merritt Jacob is Senior Technical Director. If you haven’t please yet, subscribe and rate our feed in Apple Podcasts or wherever you get your podcasts. And even better, tell your friends. If you’re a fan of the show and want to support us, consider signing up for Slate Plus.   Slate Plus members get to listen to Decoder Ring without any ads. Their support is also crucial to our work. So please go to Slate.com/decoderplus to join Slate Plus today. Sponsored by Saks.com. Check out the Holiday Gift Guide on saks.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Ross Cellino and Steve Barnes were two Buffalo-based lawyers who became the literal poster-men for personal injury advertising. They poured millions of dollars into ads that did more than just bring in clients: it turned the duo into household names and faces—at least in New York. In this episode, we’re going to look at their rise and everything that happened after. It’s a bumpy ride full of ambition, accidents and tragedy and at its center are two men who, for 25 years, wanted to be at the front of our minds when we got hurt, but who we didn’t really notice until it all fell apart.  We hear from Ross Cellino, Rich Barnes, Jeremy Kutner, John Fabian Witt, Trish Rich, Ken Kaufman, Mike Breen, and David Rafailedes.   This podcast was written by Katie Shepherd. It was edited by Andrea Bruce and Willa Paskin. Decoder Ring is produced by Willa Paskin and Katie Shepherd. Derek John is Slate’s Executive Producer of narrative podcasts. Merritt Jacob is Senior Technical Director. Thank you to Rachel Strom and Meryl Scheinman, host of Prank You.  If you haven’t please yet, subscribe and rate our feed in Apple Podcasts or wherever you get your podcasts. And even better, tell your friends. If you’re a fan of the show and want to support us, consider signing up for Slate Plus.   Slate Plus members get to listen to Decoder Ring without any ads. Their support is also crucial to our work. So please go to Slate.com/decoderplus to join Slate Plus today. Learn more about your ad choices. Visit megaphone.fm/adchoices

We bring you a special episode from the Articles of Interest podcast hosted by Avery Trufelman about the incredible reach and adaptability of preppy clothes. It’s a story about the great modernizer of Ivy style, Ralph Lauren, and how he and his label, Polo, were themselves modernized by customers who helped push preppy in a whole new direction, from the runway to the streets.  We encourage you to listen to the entire American Ivy series from Radiotopia. Articles of Interest is created by Avery Trufelman. It’s edited by Kelly Prime, mixed and mastered by Ian Coss, fact checked by Jessia Siriano, with music by Avery, Rhae Royal, Sasami, and the Beazlebubs, the Tufts University Acapella Group.  Decoder Ring is produced by Willa Paskin and Katie Shepherd. We had mixing help on this episode from Sam Kim. Derek John is Slate’s Executive Producer of narrative podcasts. Merritt Jacob is Senior Technical Director. If you haven’t please yet, subscribe and rate our feed in Apple Podcasts or wherever you get your podcasts. And even better, tell your friends. If you’re a fan of the show and want to support us, consider signing up for Slate Plus. Slate Plus members get to listen to Decoder Ring without any ads. Their support is also crucial to our work. So please go to Slate.com/decoderplus to join Slate Plus today.  Learn more about your ad choices. Visit megaphone.fm/adchoices

For this episode, a story from Slate senior producer Evan Chung about how Yanni, John Tesh and a number of other surprising acts made it big in the 1990s. It’s a throwback to a simpler time—when musicians struggled to find their big break, but discovered it could be possible with a telephone, a television, and our undivided attention. This story originally aired in 2019 on Studio 360 from PRX. We hear from George Veras, Pat Callahan, and John Tesh.  This Episode was written and produced by Slate’s Evan Chung. Decoder Ring is produced by Willa Paskin and Katie Shepherd. Derek John is Slate’s Executive Producer of narrative podcasts. Merritt Jacob is Senior Technical Director. If you haven’t please yet, subscribe and rate our feed in Apple Podcasts or wherever you get your podcasts. And even better, tell your friends. If you’re a fan of the show and want to support us, consider signing up for Slate Plus. Slate Plus members get to listen to Decoder Ring without any ads. Their support is also crucial to our work. So please go to Slate.com/decoderplus to join Slate Plus today. Learn more about your ad choices. Visit megaphone.fm/adchoices

For about two decades towards the end of the Victorian era, in the 1870s and 1880s, a large bustle-enhanced bottom was the height of fashion. In this episode we explore how it’s connected to today’s big booty craze. We look at the bustle’s history with a curator fascinated by old undergarments; consider the various theories about its popularity with the author Heather Radke; and then hone in the tragic story of Sarah Baartman. The bustle may be old-fashioned, but it still has a lot to tell us about race, sex, power and how much people know, or let themselves know, about what they put on everyday. We hear from Heather Radke, author of Butts: A Backstory, as well as Kristina Haughland, Janell Hobson, Pamela Scully, and Maria Garcia.  Special thanks to Wesley Stevens and Daisy Rosario. This podcast was written by Willa Paskin, who produces Decoder Ring with Katie Shepherd. This episode was edited by Andrea Bruce. Derek John is Slate’s Executive Producer of Narrative Podcasts. Merritt Jacob is Senior Technical Director. If you haven’t please yet, subscribe and rate our feed in Apple Podcasts or wherever you get your podcasts. And even better, tell your friends. If you’re a fan of the show, I’d love for you to sign up for Slate Plus.   Slate Plus members get to listen to Decoder Ring without any ads. Their support is also crucial to our work. So please go to Slate.com/decoderplus to join Slate Plus today. Learn more about your ad choices. Visit megaphone.fm/adchoices

In the history of viral images, #TheDress has got to be in the top 10. This unassuming photo of a party dress kicked off a global debate when people realized they were seeing it completely differently. Is it black and blue, or white and gold? In today’s episode, we’ll talk to someone who was there when the photo was first taken, and the BuzzFeed writer whose post briefly broke the internet. Then we go down the optical rabbit hole with a neuroscientist who’s been studying the The Dress for years. What does it reveal about the nature of truth? This podcast was written by Willa Paskin, who produces Decoder Ring with Katie Shepherd. This episode was edited by Andrew Adam Newman. Derek John is Slate’s senior supervising producer of narrative podcasts. Merritt Jacob is senior technical director. We’ll hear from Paul Jinks, Cates Holderness, Pascal Wallisch, and David McRaney author of the book How Minds Change. Here’s the optical illusion of the strawberries mentioned in the episode and created by Professor Akiyoshi Kitaoka. If you haven’t please yet, subscribe and rate our feed in Apple, Spotify or wherever you get your podcasts. And even better, tell your friends. If you’re a fan of the show, I’d love for you to sign up for Slate Plus.    Slate Plus members get to listen to Decoder Ring — and every other Slate podcast — ad-free. Their support is also crucial to our work. So please go to Slate.com/decoderplus to join Slate Plus today. Check out Remote Works here. Learn more about your ad choices. Visit megaphone.fm/adchoices

Decoder Ring is back with a new season of juicy topics, like.... Remember the viral phenomenon and optical mind-blower known as “The Dress”? What does another peculiar piece of clothing from the past—the bustle—tell us about fashion trends today? And, what can we learn from the rise and fall of one of the most notorious personal injury law firms in America? You can hear these episodes and more on the new season of Decoder Ring. Launching Nov. 15, 2022. Subscribe wherever you listen to podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices

McGruff the Crime Dog arrived on the scene at the dawn of the 1980s, just as a firehose of anti-drug PSAs was inundating the youth of America. These messages didn’t always work as intended—but they did work their way into the long term memories of the kids who heard them.  In the second episode of our two-part series on the weird world of PSAs and very special episodes, we look at how the McGruff Smart Kids Album influenced everything from straight-edge hardcore to a couple’s wedding playlist. We’ll hear from Sarah Hubbard, Dan Danger, Joseph Cappella, David Farber, Mike Hawes, Robin Nelson, Daisy Rosario, and Tatiana Peralta. This podcast was written by Willa Paskin, who produces Decoder Ring with Katie Shepherd. This episode was edited by Jamie York. Derek John is Slate’s Sr. Supervising Producer of Narrative Podcasts. Merritt Jacob is Sr. Technical Director. Thank you to Tatiana Peralta, Ari Merkin, Wendy Melillo, Dan McQuade, Dale Mantley, Larissa Zargeris, Dave Bledsoe, Larre Johnson, Duane Poole, Eric Greenberg, Charles and Karen Rosen, and Jennifer Holland, Orla Mejia,  Andres Martinez and everyone else at the Rutgers library who helped me listen to some old cassette tapes.  A few things that were helpful in working on this piece: How McGruff and the Crying Indian Changed America: A History of Iconic Ad Council Campaigns by Wendy Melillo, Taking a Bite out of Crime: the Impact of the National Citizens Crime Prevention Media Campaign by Garrett J O’keefe and others, and “This McGruff Drug Album Might As Well Be By Weird Al,” by Dan McQuade for Defector Media. You can hear Daniel Danger’s McGruff cover album in it’s entirety or you can purchase it here. And lastly, if you are interested in hearing the full McGruff educational program or any of Puppet Productions productions they are available for purchase at puppetsinc.com, part of a company that Rob Nelson still runs. If you have any cultural mysteries you want us to decode, email us at DecoderRing@slate.com If you love the show and want to support us, consider joining Slate Plus. With Slate Plus you get ad-free podcasts, bonus episodes, and total access to all of Slate’s journalism. Check out Remote Works here.  Learn more about your ad choices. Visit megaphone.fm/adchoices

McGruff the Crime Dog arrived on the scene at the dawn of the 1980s, just as a firehose of anti-drug PSAs was inundating the youth of America. These messages didn’t always work as intended—but they did work their way into the long term memories of the kids who heard them.  In the first of two episodes, we take a look at PSAs and their strange afterlife through the lens of a trench-coat wearing bloodhound and his bizarre, yet catchy anti-drug songs. We’ll talk to Dan Danger, Sherry Nemmers, Joseph Cappella, David Farber, Mike Hawes and Robin Nelson to discover how the McGruff Smart Kids Album came to exist in the first place. This podcast was written by Willa Paskin. Decoder Ring is produced by Willa Paskin and Katie Shepherd. We had production help from Sam Kim.  Editing by Jamie York and Derek John, Slate’s Sr. Supervising Producer of Narrative Podcasts. Merritt Jacob is Sr. Technical Director. Thank you to Wendy Melillo, Dan McQuade, Dale Mantley, Larissa Zargeris, Daisy Rosario, Drew Bledsoe, Larre Johnson, Duane Poole, Ari Merkin, Charles and Karen Rosen and Eric Greenberg.  If you have any cultural mysteries you want us to decode, email us at DecoderRing@slate.com If you love the show and want to support us, consider joining Slate Plus. With Slate Plus you get ad-free podcasts, bonus episodes, and total access to all of Slate’s journalism. Check out Remote Works here Learn more about your ad choices. Visit megaphone.fm/adchoices

Host Willa Paskin talks about topics versus narratives, translating fabulists, and creating a sound landscape for the world of Mae West. Slate Plus members have access to this whole interview. Sign up for Slate Plus to access this exclusive episode and support the show. Learn more about your ad choices. Visit megaphone.fm/adchoices

In the early 1930s, Mae West’s dirty talk and hip swiveling walk made her one of the biggest movie stars in America. But before West hit the big-screen, she was prosecuted for staging not one, but two scandalous plays. In this episode, we look at how West honed her persona when she was under the bright lights of Broadway and the flashbulbs of the tabloids — and briefly behind bars. More than a century later, her career arc offers a blueprint on how to survive a scandal…and maybe even come out ahead. This episode relied heavily on a lot of archival material and innumerable books: When I’m Bad, I’m Better: Mae West, Sex and American Entertainment by Marybeth Hamilton; When Brooklyn was Queer by Hugh Ryan; Lillian Schlissel’s introduction to Three Plays by Mae West,  Mae West: a biography by George Eells and Stanley Musgrove; Mae West: An Icon in Black and White by Jill Watts;  Becoming May West by Emily Wortis Leider; Gay New York by George Chauncey;  Mae West, She Who Laughs Last, by June Sochen: Goodness Has Nothing to Do with It by Mae West; and Linda Ann Losciavo’s play “Courting Mae West” and her blog, which you can find at Maewest.blogspot.com.  This episode of Decoder Ring was written by Willa Paskin. It was produced by Willa Paskin and Katie Shepherd. Derek John is Sr. Supervising Producer of Narrative Podcasts. Merritt Jacob is our Technical Director. Thank you to Benjamin Frisch for this topic.  If you have any cultural mysteries you want us to decode, email us at DecoderRing@slate.com If you love the show and want to support us, consider joining Slate Plus. With Slate Plus you get ad-free podcasts, bonus episodes, and total access to all of Slate’s journalism. Learn more about your ad choices. Visit megaphone.fm/adchoices

When you think of an alien abduction, what do you picture? Humanoid creatures, medical experiments, lost memories retrieved through hypnosis? That narrative was largely unknown until Betty and Barney Hill went public about their own alien abduction in the 1960s. Betty Hill’s niece, Kathleen Marden, recounts how the story went viral and her aunt and uncle became unwitting celebrities. Then professors Susan Lepselter, Chris Bader, Joseph O. Baker and Stephanie Kelley-Romano explain how the Hills’ alien abduction changed science fiction forever. Thanks to Eric Molinsky for bringing us this story that originally aired on his terrific podcast Imaginary Worlds. Eric’s got a lot more stories like this one so subscribe wherever you listen.  Decoder Ring is written by Willa Paskin and produced by Willa Paskin and Katie Shepherd. Derek John is Sr. Supervising Producer of Narrative Podcasts. Merritt Jacob is our Technical Director. If you have any cultural mysteries you want us to decode, email us at DecoderRing@slate.com If you love the show and want to support us, consider joining Slate Plus. With Slate Plus you get ad-free podcasts, bonus episodes, and total access to all of Slate’s journalism. Learn more about your ad choices. Visit megaphone.fm/adchoices

Rod McKuen sold multiple millions of poetry books in the 60s and 70s. He released dozens of albums, was a regular on late night, and was even nominated for an Oscar. So, how did the most salable poet in American history simply disappear? On today’s episode, Slate writer Dan Kois went searching for Rod McKuen, a famous poet who isn’t so famous anymore. We’ll hear from Stephanie Burt, Mike Chasar and Barry Alfonso, author of Rod’s biography A Voice of the Warm. Along the way, Dan meets Andy Zax, a guy who, like him, was bewildered by this forgotten star—until he became an accidental fan, and then somehow the only person keeping Rod McKuen’s flame alive. This episode of Decoder Ring was written by Dan Kois and edited by Willa Paskin. It was produced by Willa Paskin and Katie Shepherd. Derek John is Sr. Supervising Producer of Narrative Podcasts. Merritt Jacob is our Technical Director. If you have any cultural mysteries you want us to decode, email us at DecoderRing@slate.com. If you love the show and want to support us, consider joining Slate Plus. With Slate Plus you get ad-free podcasts, bonus episodes, and total access to all of Slate’s journalism. Learn more about your ad choices. Visit megaphone.fm/adchoices

What do we lose if we lose the mall? 70 years into their existence, these hulking temples to commerce are surprisingly resilient and filled with contradictions. In this episode, Alexandra Lange, the author of the new book Meet Me at the Fountain: an Inside History of the Mall walks us through the atriums, escalators, and food courts of this singular suburban space. We also hear from mall-goers whose personal experiences help us make sense of this disdained yet beloved, disappearing yet surviving place. This episode of Decoder Ring was written by Willa Paskin and produced by Willa Paskin and Katie Shepherd. Derek John is Sr. Supervising Producer of Narrative Podcasts. Merritt Jacob is our Technical Director. If you have any cultural mysteries you want us to decode, email us at DecoderRing@slate.com If you love the show and want to support us, consider joining Slate Plus. With Slate Plus you get ad-free podcasts, bonus episodes, and total access to all of Slate’s journalism. Learn more about your ad choices. Visit megaphone.fm/adchoices

Decoder Ring is coming back with a new season featuring a whole new set of questions.... Like, is the shopping mall really dying? How did a poet who sold millions of books and records 50 years ago, come to be completely forgotten? And what does a century old Broadway scandal involving Mae West have to tell us about the creation of celebrity? You can hear these episodes and more on the new season of Decoder Ring. Launching July 26, 2022. Subscribe wherever you listen to podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices

When did everyone become a storyteller? Decades after George Lucas and Steve Jobs made storytelling a big business, every company now wants to tell “Our Story.” Instagram and TikTok let everyone else tell their “stories,” and the number of people calling themselves storytellers on LinkedIn is now more than half a million. Something we have done for the entirety of our existence as a species has become just another fad.  In this episode of Decoder Ring, we’re going to look at where this trend came from and where it’s going. What Willa discovered changed the way she now thinks about stories—and it might do the same for you.  Some of the voices you’ll hear in this episode include Margaret O’Mara, historian and author of The Code: Silicon Valley and the Remaking of America; Michael Simon, director and producer; Francesca Polletta, sociologist at University of California, Irvine; Steve Clayton, Chief Storyteller at Microsoft; Seth Godin, entrepreneur and author of All Marketers Tell Stories; Everett Cook, Associate Editor at Axios Local; and David Paskin, Willa’s father.  Decoder Ring is written and produced by Willa Paskin. This episode was edited by Dan Kois and produced by Elizabeth Nakano. Derek John is Sr. Supervising Producer of Narrative Podcasts. Merritt Jacob is our Technical Director. If you have any cultural mysteries you want us to decode, email us at DecoderRing@slate.com. If you love the show and want to support us, consider joining Slate Plus. With Slate Plus you get ad-free podcasts, bonus episodes, and total access to all of Slate’s journalism. Thanks Avast.com! Learn more about your ad choices. Visit megaphone.fm/adchoices

In the 1970s, a song about protesting truckers topped the music charts in multiple countries, and kicked off a pop culture craze for CB radios. In early 2022, that same song became an anthem for a new trucker-led protest movement in Canada and the US. How did C.W. McCall’s “Convoy” come to exist, and what had it been trying to say?  For this episode, which was inspired by a listener’s question, we’ve updated a story that originally aired in 2017, but that could not be more relevant today. Slate producer Evan Chung is going to take us through the history of this bizarre number-one smash, an artifact from a time when truckers were also at the center of the culture. It touches on advertising, hamburger buns, and speed limits but also global conflict, sky-rocketing gas prices, and aggrieved, protesting truck drivers.  Some of the voices you’ll hear in this episode include Bill Fries, advertising executive; Chip Davis, singer and songwriter; and Meg Jacobs, historian and author of Panic at the Pump. This episode of Decoder Ring was written and produced by Evan Chung and Willa Paskin with help from Elizabeth Nakano. Derek John is Sr. Supervising Producer of Narrative Podcasts. Merritt Jacob is our Technical Director. If you have any cultural mysteries you want us to decode, email us at DecoderRing@slate.com. If you love the show and want to support us, consider joining Slate Plus. With Slate Plus you get ad-free podcasts, bonus episodes, and total access to all of Slate’s journalism. Learn more about your ad choices. Visit megaphone.fm/adchoices

In 2004, the indie flick Sideways was released in just four theaters, but it had a big impact, earning five Oscar nominations and $110 million worldwide. “I thought it was just going to be a nice little comedy,” filmmaker Alexander Payne tells us. Instead, the movie became known for something else so notable that it has a name: The Sideways Effect.  In this episode, we explore all the outsized effects of this one little movie on the huge wine industry. Did a single line of dialogue really tank merlot sales for decades? Did an ode to pinot noir jumpstart demand for this expensive grape? Did Paul Giamatti’s sad sack character change our relationship to yet another wine, one that was barely mentioned in the film? Today on Decoder Ring, all of these questions and this one: Is it long past time to start drinking merlot? Some of the voices in this episode include Laura Lippmann, crime novelist; Tim Farrell, wine buyer for Brooklyn Wine Exchange; Rex Pickett, novelist and author of ‘Sideways,’ Alexander Payne, director, screenwriter, and producer; Jeff Bundschu, owner of Gundlach Bundschu; Steve Cuellar, professor of economics at Sonoma State University; and Kathy Joseph, owner of Fiddlehead Cellars. We also mention Travis Lybbert’s paper corroborating the “Sideways Effect,” which you can find here. Decoder Ring is written and produced by Willa Paskin. This episode was produced by Elizabeth Nakano. Derek John is Sr. Supervising Producer of Narrative Podcasts.  If you have any cultural mysteries you want us to decode, email us at DecoderRing@slate.com. If you love the show and want to support us, consider joining Slate Plus. With Slate Plus you get ad-free podcasts, bonus episodes, and total access to all of Slate’s journalism. Learn more about your ad choices. Visit megaphone.fm/adchoices