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For more than a century, Hallmark has been a tightly-held, Midwestern business that’s mastered the art of turning feelings into revenue. But recently, it has run into trouble when it’s tried so hard to be inoffensive, it ends up offending. Can Hallmark succeed in an era when emotions might be getting too big to fit in an envelope?

Podcast production by Jess Miller and Cleo Levin.

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