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In 1952, Revlon created one of the most iconic, paradigm-shifting ad campaigns known as "Fire & Ice," which posed a dramatic twist on why women wore makeup. Instead of seeking male admiration, it empowered women by prioritizing their ambitions and needs. For decades, Revlon spearheaded feminism and cosmetic innovation, establishing itself as the world's second-largest producer, with products sold in 150 countries. However, in 2022, it faced another transformative phase, resulting in Revlon's once-vibrant prominence fading in its luster. 

Tune in to Episode 59 of The Great Fail to hear the story. Special thanks to Robin Albin for her contributions to this segment. 

Revlon Sources 

What Went Wrong at Revlon 

Why did cosmetic giant Revlon fail? 

Revlon Proves That You Can Be Too Big To Fail 

Here’s why Revlon just filed for bankruptcy—no, it’s not because of the #NoMakeup movement 

Revlon, Beauty Icon In Crowded Market, Files For Bankruptcy 

Revlon files for bankruptcy in US after supply chain trouble and surging costs 

Revlon: makeup icon falls to social media rivals 

Wikipedia: Revlon 

Citigroup cannot recoup Revlon payouts after nearly $900 million gaffe: U.S. judge 

Citibank can’t get back $500 million it wired by mistake, judge rules 

What went wrong with cosmetics giant Revlon? 

Bankrupt beauty: Lessons from Revlon’s supply chain failures 

This 1952 Ad Was The First To Acknowledge That Women Wear Makeup For Themselves, Not Men 

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