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Kodak dominated the consumer photography market for over a century and their downfall seems to be obvious in their inability to adapt to the digital age. But when you look closer at the company’s history, you’ll come to see that ironically what made them so successful was what ultimately killed off the Company. John Kotter, best-selling author, and professor at Harvard Business School will help break down how Kodak was a lesson in how a series of mistakes, including the culture at Kodak, could forever damage a once picture-perfect pioneer.

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