The Diary Of A CEO with Steven Bartlett
505 Episodes
George Heaton (Represent Founder): From My Garden Shed To $100m Business Empire! "Work Life Balance Is Bullshit!", "That Letter Was The End Of Represent!"
From starting in a shed to aiming to be a billion dollar company, the road to success is a 24/7 mission.
George Heaton is the owner and creative director of the British luxury streetwear brand, Represent.
In this conversation George and Steven discuss topics such as, why a work-life balance is bullshit, changing his life and writing his rules for success, how Represent was almost destroyed, and why he doesn’t believe in motivation.
- What is the mission you're on?
- What made you obsessed with winning?
- What influence did your father have on you?
- What was your brother Mike like?
- What did your parents do for a living?
- Did you always grow up wanting to be in fashion?
- The influence your older brother had on you
- When was the idea of Represent born?
- Where did that chip on your shoulder come from?
- What was his shedding phase like?
- Starting Represent in 2012
- Why don't people start?
- How do you feel now about the old products you used to make in the shed?
- What do you say to people who want to start their business?
- Trying to scale the business
- Hiring people
- How do people get the answers they need to take them to the next level?
- What made you step out of the CEO position and hire a CEO?
- A phase where you didn't like yourself
- How did you know you wanted to change?
- Creating those next steps for the business?
- Creating a solid company culture
- Self-awareness
- Staying in touch with the business side of things as a creative
- The letter that nearly ended Represent
- Company lawsuit
- What his experience of it was at that time
- What makes Represent special?
- What is it about Represent that we don't see?
- People stealing Represent's designs
- How do you view money now?
- What it's been like trying to create a life outside of the business
- The brand being linked to your self-esteem and identity
- How important is it that you surround yourself with the right people?
- Romantic Relationships?
- Opinions on work-life balance?
- Advice on how to run a clothing line
- How to get the motivation to go do the thing
- What have you learned from hiring?
- What if Michael decided he wanted to stop?
- What is next for George?
- What is the next goal?
- What are you good at?
- The next guest's question
You can purchase all Represent products, here: https://bit.ly/3PyaKoX
Follow George:
Twitter - https://bit.ly/4cosMDP
Instagram - https://bit.ly/3xh1crW
Watch the episodes on Youtube - https://g2ul0.app.link/3kxINCANKsb
My new book! 'The 33 Laws Of Business & Life' is out now - https://smarturl.it/DOACbook
Follow me:
https://beacons.ai/diaryofaceo
Sponsors:
Shopify: http://shopify.com/bartlett
Uber: https://p.uber.com/creditsterms
Vodafone V-Hub: https://www.vodafone.co.uk/business/sme-business/Steven-Bartlett-Digital-SOS?cid=psoc-ent_li_ebu_/brnd/Stevenbartlett01/aws/11.23/SB
Shop the Conversation Cards: https://thediary.com/products/the-cards
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