53 minutes | Dec 15th 2020

HubSpot - how to build a SAAS titan with CEO Brian Halligan

“I think today, if I look at the companies that are doing really well and kind of came out of nowhere, it's when their customer experience is 10 times better than the competition.”

If you run a b2b, there’s a high possibility that you’re already a customer of today’s Secret Leader, CEO and founder of HubSpot, Brian Halligan. Founded in 2006, HubSpot has grown to annual revenues of over half a billion dollars, 3000 employees, 70,000+ customers across 100 countries.

Brian is also an author of several fantastic books and has been named as one of the best CEOs for diversity and best CEOs for women, before it was trendy in tech. 

“Part of my mission in HubSpot isn't just to build a big successful company, but to build a company, my kid, and hopefully someday my grandkids, will be proud of and brag about.”

In the early days of HubSpot, Brian found culture an uninspiring topic and famously said, ‘Please, can we never have a chief people officer?’ But even successful startup leopards can change their spots. Brian is now a keen advocate for culture, firmly believing, ‘culture is how people make decisions when you're not in the room. Culture is how you scale.’

So to hear from the inbound marketing legend himself on topics ranging from customer experience to company culture, imposter syndrome to CEO support groups, don’t miss this incredible episode of Secret Leaders. 

We chat about:

  • The what and why of HubSpot
  • Never making the same mistake twice
  • Wartime mode vs peacetime mode
  • How to nail customer experience
  • HubSpot culture code
  • How to look after your mental health


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