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Building a thriving business takes more than just getting the economics right - it requires truly understanding human psychology and what motivates people. 

In this episode, Paul Lindley, Founder of kids' healthy food brand Ella's Kitchen, provides a rare glimpse into the human dynamics, vision and motivation at the heart of one of the biggest success stories in the UK startup space. 

Paul reveals his secrets for:

- Mastering company culture and the psychology behind hiring and leadership

- Building an iconic national brand on a startup budget 

- Staying rooted in deeper values and mission even amid huge success

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