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43 minutes | Dec 30, 2021

1717: Why Before & After Pictures Are Bullsh*t

In this episode, Sal, Adam & Justin detail why before & after photos should be eyed with suspicion.

The origins of the before & after photo.
The psychology behind why the formula works.
Why Mind Pump doesn’t use before & after photos.
Five Reasons Why Before & After Pictures Are Bullsh*t.
#1 – Sell the visual, rather than the full story.
#2 – Preach the outcome, rather than the journey.
#3 – Encourage people to compare themselves to others.
#4 – Pray on your insecurities and sell you the solution.
#5 - The most consistent results DO NOT happen in 30 days. They come much later.
Breaking down SHREDZ and how they manipulated their transformation photos.
How to manipulate the pump to sell your product.
Why Mind Pump encourages you to unfollow anyone using their body to motivate you to get into better shape.