Listen Now

LOUD is a new podcast from Futuro Studios that tells the story behind Reggaeton.

In this episode, El General arrives in Brooklyn in the mid-80s to find a booming dancehall scene underway and links up with Jamaican producers who start recording and promoting Panamanian artists. Around the same time, a Spanish-language hip-hop revolution is taking place as mixtapes fly back and forth from NYC and Puerto Rico, led by legendary rapper Vico C.