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Social media can sometimes be seen as the creator of social problems, especially when it comes to mental health. But farmer Ben Brooksby decided to use it in a positive … yet unconventional way. As a result of a cheeky photoshoot with a friend, he started The Naked Farmer — an Instagram page that has over 100,000 followers.

Ben believes using social media positively can change your mental health. And in this episode, he talks about the growing impact that The Naked Farmer movement is making. As he says, "It takes guts to take your gear off … as it takes guts to talk about mental health."

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• Rural Bank website
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• Rural Bank on Twitter
• Rural Bank on LinkedIn
• Rural Bank on YouTube

This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.