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Joe Namath was the Elvis and the Beatles of the gridiron at a time when the NFL was full of players with flat personalities. He was the catalyst that turned athletes into leaders, steering the cultural zeitgeist. Blonde bombshells drove onto the field in Cadillacs to pick him up. He intercepted women from Mick Jagger in New York nightclubs. He wore mink coats and sunglasses on the sidelines during preseason games he didn’t play in. He drank, he gambled, he smoked, and he grew his hair long - and people noticed. The mafia. The feds. The media. Even crazed fans…who wanted him dead.

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